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Developing a global framework for 23 markets

One framework to rule them all.


  • Web
  • iOS
  • Android

Our role

  • Branding
  • Design
  • Development

The brief

We joined forces with a telecoms giant to create a new, global framework and implement it in 23 countries.

The brief was to partner with their UX & design team to build one translatable framework that would be understood and adopted by markets across the globe, allowing the markets to build on the modules while driving brand consistency globally.

The brief also included creating a prototype that demonstrated key user journeys with APIs to provide real data and user experience.

The challenge

The biggest challenge was the truly global scope: Building a single, on-brand framework for 23 markets. All technical decisions and standards needed to work for every market. A collaborative approach was vital to make sure each market was well equipped and ready to transition to the new framework.

the project

We divided the project into two themes.

  1. Providing feature development to align with the telco group design.
  2. Getting market feedback on features, using a technical stack every market could use, irrespective of back-end.

We enhanced some aspects of the existing framework, enabling markets to customise their local modules and contribute back bug fixes iteratively and provide support documentation.

The result

As a result of the direct and deep collaboration with the telco and its markets, the project was a success and 23 markets were converted to the new, stack-agnostic framework.

We had one-to-one overviews with 12 markets, community calls with 21 markets and on-site workshops with 2 of them.

Markets now have access to all source code and assets so they can enhance modules independently, allowing for full transparency and efficient use of their resources.

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