At the beginning of the year, we wrote our ‘Detoxing’ blog series, all about how 2021 was the year to start your digital detox.
Fast forward 7 months, and it’s fair to say that most plans for this year have been postponed, prolonged or cancelled, and that’s no different for workers in the digital space who have been tasked with planning sustainability goals at their company.
Because of this tumultuous time, you may be forgiven for not adhering to your digital detox pledge for this year so far - but never fear - there’s still time! It’s not too late to make a conscious effort in these last few months to understand the effects of your company’s digital processes, which can act as the perfect run-up to a fully fledged detox in 2022!
If this is your first time on our blog, you may be wondering how to conduct a digital detox, and what you need to get going, so let’s take a recap of what steps you can take today to make a difference for tomorrow…
Analyse what your existing processes are
The natural first step of any digital detox is to audit the processes that your company has in place already. For instance, if your company works in app development, an essential part of your detox journey is to review the energy efficiency alongside the more traditional user experience.
Historically, a native mobile app’s main goal is to keep users engaged for as long as possible. As you can imagine, this isn’t the most eco-friendly design. With this in mind, don’t be afraid to ask questions of your app, like:
- Are my users finding what they need quickly enough? Or are they having to scroll through too much information to get their answer?
- Where is our data being stored? If it isn’t in the cloud, does this mean that my app is ‘heavy’ in terms of weight and speed?
- Do you have technical KPIs for your app or digital product? If you have slightly more generic goals around user experience or financial returns, can you factor in a sustainability goal?
An example of a sustainability goal could also range from a lower reliance on Wi-Fi or more reusability of existing components.
Get everyone on board
If you are planning a digital detox, and you are hoping to see ‘under the bonnet’ of your digital practices, it is necessary to get your line manager’s buy-in. But how?
There are a number of company-wide benefits that come with a digital detox. Firstly, it can be one way to entice new employees who may be eco-conscious themselves, by including the company detox policy in job advert ‘boilerplate’ copy. Secondly, and perhaps an easier sell-in to key decision-makers at your company, is how beneficial it is cost-wise when you streamline these digital operations.
As well as the above, your entire effort can be underpinned by research from The Natural Marketing Institute, which proves that consumers are 58% more likely to buy your product or service when they know that your business is environmentally conscious, whilst 20% are happy to spend more on environmentally friendly products.
Your digital detoxing journey will be worth it, but it won’t necessarily be easy. As mentioned above, when you have everyone at the company on board, or even just a handful of you to start the initiative, the detox is noticeably easier and more likely to produce quicker results.
Baby steps and quick wins
It would be fantastic if every company were ‘buying in’ to the sustainability approach. However, we’re all too aware that some need more persuading than others. So, how do you convince your development team to start taking notice of their own processes?
Once agreed with the relevant heads of department, a surefire way to engage colleagues with the sustainability drive is to include new efficiency based KPIs around performance and process. Some examples of theses could include:
- Can your dev team veer away from relentless e-mailing, to a more efficient, dedicated communications tools like Trello or Slack?
- Can your developers work closely with your designers to negate the need for numerous iterations later on?
- If you have an internal project meeting, make it a ‘no tech’ meeting. Sometimes not having digital devices to hand can improve attention spans for important brainstorming sessions.
- We’re all guilty of checking emails or even finishing work up at home, late at night. Dedicate a night every week or two weeks where all electronic work devices are left in the office, ready to pick up the next morning.
What to do Next
If the ups and downs of this year have thrown you off your digital detox course, don’t worry. The rest of 2021 can serve as a perfect run-up to prepare for another shot in 2022!
If you are just starting out on your digital detox journey, or not sure how to take that first step, you can get in touch with our dedicated team today, who would love to hear from you.